Caixagest wanted to conceive an app that would reveal itself as an advantage to their investment clients, but also as a tool of recruitment and “literacy” for new clients. Innovagency embraced the challenge of thinking and designing this app guaranteeing a valuable combination of services and contents.
The App developed is structured in 3 axes: Caixagest offer; tools for investors and markets information. From the different functionalities, we can highlight the Investment Simulator and the Fund Comparison tool. The market report and the useful way as it is structured are also worth mentioning.
From the UX and UI point of view, the app makes the use of complex tools easier, namely lists with complex values, graphics and financial details. The design and usability solution is very coherent and solid, giving strength to the Caixagest brand in its digital presence in the market.