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EHL WEBSITE STRATEGY AND UX/UI

Client: EHL – ÉCOLE HOTELIÈRE DE LAUSANNE
Website | Strategy | UX & UI | Responsive | Education
THE CHALLENGE

Being one of the most reputed Tourism schools on a global scale, the École Hoteliêre de Lausanne (EHL) wanted to design a strategy for the online, focusing on the Web Site and the Intranet. The EHL Web Site has two main functions: the recruitment process and the information about its offer and functioning. The Intranet should serve as a platform for the relationship and collaboration of the different university stakeholders: students, professors and staff. Innovagency, with Blue Infinity, was the leader of this process of strategic, functional and UX and UI design.

THE SOLUTION

Innovagency designed a responsive Web Site that has an excellent simplicity of use and elements. The content has all the primacy, in the image, video or text format. One of the challenges went through the simplification of the Architecture of Information, of the Taxonomy and the harmonization of contents in a way of simplifying the management and implementation of pages.

The implemented Web Site fully meets the business goals, having adopted the Drupal technology and the integration with the HubSpot tool for all the automation and marketing management.