“The new online presence of Fidelidade must be a strategic piece in its relationship with clients and stakeholders, assuming itself as the main tool of business interaction and management.”
The new online presence of the insurance company Fidelidade had as main business goals to increase the company’s market share, to increase the weight of new channels, to implement a multichannel strategy and to generate leads and new opportunities on the digital channels.
The strategic goals of this new platform, among others, aimed for a vision that could guarantee multichannels to the client and offer a unique system under the Fidelidade brand.
The way that brands as Fidelidade and Multicare must combine, capitalizing on their intrinsic value but evolving to a model with more proximity, was an important challenge in this project. The intention was to diminish the distance and capitalize the strength of the brands, in their ability to cross the offer as well as in the use of a service area to a common customer.
The respect for the diversity of screens and types of interaction (mouse/touch) is an important aspect to guarantee an excellent multichannel experience with each user.
The great value propositions surpassed were to develop and make available insurance simulators that allowed an online hiring by the client and the construction of microsites for Fidelidade agents, harmonizing and giving credibility to trust in the brand.
The websites of Fidelidade and Multicare were implemented using the best practices in web development for the Microsoft Sharepoint platform, having in mind the deployment security and the reuse of the components that constitute the solution.
The simulators were developed in Outsystems.