The Oceano Azul Foundation was born from the willing to reunite Portugal and the sea and to help the country to perform a leading role in the themes connected to the sea in the European and worldwide agendas.
To Innovagency this was mainly a challenge of user experience and design, because a leading position demands an ambitious digital presence.
“From the Ocean’s Point of View”
Surfing through the website, the user performs a travel that starts at the bottom of the sea and discovers new layers until he gets to the surface. The care with the image and their adequacy to the reality demanded lots of research, but most of all, a great team work and a great proximity with the client.
Yes, we went against some usability conventions, because we believe that the strategy would have to be different and provocative. We want to awaken something in those who visit these pages. To awaken a need for education, for capacity and for the ocean’s preservation. To awaken a change. Get to know more about Oceano Azul Foundation in www.oceanoazulfoundation.org